Get an instant overview of how your business is performing with our new Metrics dashboard. Review the following items to understand what you can find on the metrics dashboard and how certain KPIs are calculated:

You'll currently find three main sections of metrics on the dashboard:

All Time

This section shows important KPIs relevant for your business for the full history of your business on Firmhouse.

Right Now

This section shows how your business is doing right now in a birds-eye overview.

Cohort Analyses

This section contains multiple cohort analyses and heat-maps, so you can see how your business is performing over time. And what impact marketing campaigns, price changes, seasonality, or product changes may have.

Let's go into each metric and analyses currently displayed:

Count of all Historic Checkouts

This KPI widget is the number of all Checkouts that have been performed and recorded into Firmhouse since your business was on Firmhouse. This may also include imported data from before your time on Firmhouse. The number is the sum of all subscriptions and one-time purchases (if made through Firmhouse Checkout).

Count of all historic One-time purchases

If you have the one-time purchase feature enabled in Firmhouse. Then this number is the count of all one-time Checkouts. These are Checkouts that do not include a subscription product.

Total Revenue

This is the sum of all invoiced revenue that is recorded as an Invoice in Firmhouse. This includes regular invoices and credit notes.

Count of Subscriptions

This is the count of all current active subscriptions, including paused but excluding cancelled subscriptions. Will also include "cancellation in progress" subscriptions because technically these customers are still billed until they are fully cancelled.

Count of Actively charging

This is the count of all actively charging subscriptions. This means they have an active subscription and active products in them and they are not paused.

Count of Paused

This is the count of all currently Paused subscriptions.

Count of Non-Paying

This is the count of subscriptions that currently have a problem with their payment method. Or that failed to pay for an order or invoice even after various automatic retry attempts.

All cohort analyses and heat-maps are currently based off a monthly cohort. We will add support for other dimensions and filtering in the future.

Orders Placed Over Time

This cohort analyses shows you how many subscriptions of each cohort continued to place orders every month. This is very similar to a typical Retention analyses, but this cohort analyses only takes subscriptions into account when they have actually placed at least one order in the given month after signup.

This analyses is useful to see if your customers keep ordering your products over time.

Orders at Cancellation

This cohort analyses shows you how many orders customers have placed before they decided to cancel. The analyses only includes cancelled customers. The higher the number, the better as the Customer Lifetime Value increases the more orders a customer has placed.