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Ask B2B customers for their company name on signup

Learn how to collect company names on checkout for B2B customers when servicing B2B and B2C clients in the same project.

Michiel Sikkes avatar
Written by Michiel Sikkes
Updated over 2 weeks ago

Depending on your proposition you might sell B2B and B2C in the same project.

On the B2B checkout you might want to collect a customers company name, while on the B2C checkout this information is not needed.

In this article you will learn how to set up your checkout to do exactly that.

Create a checkout that asks for company name

Find the link on your online store that links to the B2B checkout. At the end of that link simply add ?customer_type=business

This will automatically add the "Company Name" field to the checkout

Here's an example:

https://checkout.firmhouse.com/en/dunder-mifflin?plan=copy-and-printing-subscription&customer_type=business

Once signed up, you will see the company name displayed next to the customers name:

Don't ask for company name on checkout

Repeat the same steps as above but add &customer_type=consumer at the end of your URL.

Example:

https://checkout.firmhouse.com/en/dunder-mifflin?plan=copy-and-printing-subscription&customer_type=consumer

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